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The BMW 1 Series has evolved to a more expressive look and feel, and with this comes a new flowing silhouette that is complemented by a re-imagined Hofmeister kink. Giving this athletic look a more refined touch are optional extras such as new 19-inch M Alloy wheels, a wide range of metallic paints including Storm Bay and Misano Blue, and extended lighting with BMW logo projection.
Explore the sporty design options of the all-new BMW 1 Series model with Sport Line. With the high-quality equipment options for exterior and interior, you can design your vehicle entirely to match your taste and personal preference.
Whether for powerful acceleration, agile handling or safe roadholding – the all-new 1 Series BMW turns every trip into a highlight thanks to its efficient engine and a set of dynamic drive train and chassis components.
Operate the on-board computer by gesture control, have your vehicle move into its parking space independently or ask the intelligent voice assistant for the next filling station.
Progressive Sportiness - from the front with large air inlets via the flowing silhouette through to the shoulder line with reinterpreted Hofmeister kink: the exterior of the BMW 1 Series embodies dynamics and sheer driving pleasure with every precise line.
Everything for your driving pleasure: high quality materials, ergonomically optimised features and pioneering technologies. Besides a high level of functionality, the interior of the BMW 1 Series impresses with premium character combined with an open and spacious character.
Operate the on-board computer by gesture control, have your vehicle move into its parking space independently or ask the intelligent voice assistant for the next filling station. The all-new BMW 1 Series offers you a large number of helpful functions, digital services and driver assistance systems – for a maximum of comfort and safety.
